A landing page for your webinar or online course, made with AI
A webinar or an online course lives or dies by its page: it is what people see in your post, your newsletter and your ads. Here is how to make one with an AI agent that answers every question before it is asked.
What goes on the page
- The title and the promise: what the participant will be able to do after it, not just the topic.
- Date, time and time zone — spelled out, for example "Tuesday 18 November, 18:00 CET".
- Programme: four to six points.
- Who it is for, and who it is not for.
- The speaker: photo, two lines of experience.
- Price and what is included, or "free".
- Registration button, repeated at the end.
- FAQ: will there be a recording, what do I need, how do I join.
Registration
Registration happens outside the page, and you choose where:
- the webinar platform — Zoom and similar services give you a registration link that also sends the joining details;
- a form service such as Google Forms or Tally, if you send the link yourself;
- a payment link for paid events, with the joining details in the confirmation; see how to accept payments.
Time zones and reminders
People miss online events because of time zones and forgetting.
Show the start time in the visitor's own time zone next to the original one. Add an "Add to Google Calendar" button with the date, time and joining link. Add a countdown to the start.
The request
Make a landing page for my webinar TITLE on DATE at TIME TIME ZONE. Sections: first screen with title, promise, date and the Register button; what you will learn; who it is for; about the speaker; FAQ; Register again. The programme and my bio are in webinar.txt. Registration link: LINK.
After the event
Do not let the page die with the event:
- Replace the registration with the recording. Embed the video from YouTube or Vimeo; see how to embed a video.
- Or collect interest in the next one with a signup form, as on a coming soon page.
Tell the agent what changed and say "update the website". The link in your old posts keeps working and now shows the recording.
For a course
The same structure works for a course, with more weight on the programme and on proof: results of previous students, sample lessons, a clear refund policy. If the course runs on a learning platform, the page is its shop window, and the button leads to the platform.